(ConcernedPatriot.com) – Due to Maybelline’s relationship with Dylan Mulvaney last month, several social media users are urging a boycott of the cosmetics maker.
Mulvaney, a transgender person who is also the target of a boycott of Bud Light, uploaded a video of himself wearing makeup on March 13 and used the hashtag “#Maybellinepartner” to describe how he was “getting glam.”
Maybe he’s born with it, maybe it’s Maybelline 💄
The new face of Maybelline, ladies! pic.twitter.com/rx0EdvOlP3
— Oli London (@OliLondonTV) April 24, 2023
The focal point of the video was his 365th day “of being a girl.”
On March 15, Maybelline rereleased the video to its Instagram page with the message, “Maybelline Glam all day, every day!”
“So proud to have been a part of @dylanmulvaney’s incredible journey as she celebrated 365 days of being a girl on Monday. Thanks for letting us be a part of your special day LOVE YA!” added to the post.
Recently, the video has received much attention on social media, with many users vowing to boycott Maybelline. According to the Daily Wire, Tuesday’s hashtag #boycottmaybelline briefly became popular.
Oli London tweeted, “Maybe he was born with it; maybe it’s Maybelline.” “Ladies, meet the new face of Maybelline!”
Jordan B. Peterson, a psychologist, wrote on Twitter: “Obviously time to welcome @Maybelline to the boycott club along with @Disney @Nike @Budweiser.”
Obviously time to welcome @Maybelline to the boycott club along with @Disney @Nike @Budweiser https://t.co/H4Li7m4N5r
— Dr Jordan B Peterson (@jordanbpeterson) April 24, 2023
Jenna Ellis, a conservative attorney, poked fun at Maybelline and Bud Light.
Bud Light: We are literally the worst at knowing our consumer base
Maybelline: Hold our beer https://t.co/UGXgxsqIa7
— Jenna Ellis 🐊🇺🇸 (@JennaEllisEsq) April 24, 2023
After 40 years of use, one woman said she would throw away her Maybelline goods. Her hashtag was “#boycottmaybelline.”
“All right @Maybelline, it appears that you desire attention. Women of substance, you know what to do! One user remarked, “#BoycottMaybelline #GoWokeGoBroke.
Amazing how one individual, Dylan Mulvaney, working in tandem with woke corporate leaders, broke those corporations…literally. Okay @Maybelline looks like you want to be recognized. Real ladies, you know what to do! #BoycottMaybelline #GoWokeGoBroke https://t.co/ERCt8bIdzF
— Carolyn (@SpinningMyWebb) April 24, 2023
The calls for a boycott come after Breitbart News reported that Bud Light sales have decreased by 17% as a result of advertising with Mulvaney:
“The sales drop means that Anheuser-Busch, the Belgium-based brewer, is selling five bottles of beer for every six bottles it sold before it advertised with the self-proclaimed “transgender” man who displays himself as a giddy young girl.
The latest sales data from NielsenIQ and Bump Williams Consulting shows that Bud Light sales fell 17% in dollars. In comparison, volume dropped a whopping 21% in the week ended April 15,” the New York Post reported on April 24.”
Additionally, it has been reported that two Bud Light executives have taken leaves of absence due to the boycott.
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