(ConcernedPatriot) – Brendan Whitworth, the CEO of Anheuser-Busch, released a statement on Friday about the company’s association with Dylan Mulvaney, a once-gay man who now identifies as a woman.
The radical left’s efforts to spread woke gender ideology into society by putting it at the forefront of famous brands in corporate America generated anger nationwide due to the company’s decision to focus on these concerns.
Anheuser-Busch reportedly saw its market value decline by over $6 billion as tensions increased and boycotts spread.
It’s working! Turns out We The People still have a voice once in a while. While Anheuser-Busch has lost an estimated $6 Billion bcs of that disastrous woke Bud Light ad campaign, other beer cos like MillerCoors (which I’m sure isn’t totally anti-woke) have gained market share pic.twitter.com/vwRmoCEaNF
— Bill Peguillan (@BillPegs) April 17, 2023
Whitworth said it “never wanted to be part of a topic that divides people” on Friday.
“I am accountable for making sure every consumer feels proud of the beer we make as the CEO of a company founded in America’s heartland more than 165 years ago.”
He continued: “Before making a meek mea culpa.”
“We’re honored to be part of the fabric of this country. Anheuser-Busch employs more than 18,000 people and our independent distributors employ an additional 47,000 valued colleagues. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans, and hard-working Americans everywhere.”
“We never intended to participate in a debate that separates people.”
“We are in the business of bringing people together over a beer. My experience serving this nation taught me the value of accountability and the principles upon which America was founded: freedom, hard labor, and respect for one another.”
He stated, “As CEO of Anheuser-Busch, I am committed to strengthening and safeguarding our exceptional history and tradition, emphasizing my dedication to the nation, business, brands, and partners.”
He remarked, “I travel around America a lot, listening to and learning from our distributors, customers, and others. “Going future, I’ll keep working relentlessly to offer fantastic beers to customers all around our country.”
But there was no apology, and instead released this video, trying to make up for how they treated their loyal brand followers:
Budweiser release pro-American ad 2 weeks after Dylan Mulvaney backlash.
The new advert, comes after Anheuser-Busch CEO released a statement which failed to apologise for the backlash and instead talked about traditional values and being pro-America.
— Oli London (@OliLondonTV) April 16, 2023
The announcement follows a March 23 podcast interview with Alissa Heinerscheid, vice president of marketing for Bud Light.
The marketing executive spoke out against the brand’s reputation on the Make Yourself at Home podcast, saying she wanted to “change the tone” and make it “really inclusive… lighter and brighter and different and [appealing to women and to men].”
She lamented the brand’s former reputation as “fratty” with “sort of out-of-touch comedy,” saying that representation is at the core of evolution.
If you’re a CMO / VP of Marketing, you’ve got to love your brand and respect your customers. The obvious conclusion from this clip is this woman has a barely-concealed disdain for the average @budlight drinker.
They are now returning the favour. https://t.co/lurvMrPTof
— Will Kingston (@WillKingston) April 12, 2023
— Bae West (@PollyGirl87) April 15, 2023
The “New” Bud Light Demographic (explicit language)
Hey Bud Light, meet your new clientele.
I hope you enjoy this market.
Seem like nice, grounded, not at all mentally ill people.
Good luck! pic.twitter.com/ToTjdn5UEH
— Benny Johnson (@bennyjohnson) April 13, 2023
Some prominent conservative figures blasted the business for honoring the transgender celebrity with a limited-edition can.
In a contentious April 1 post announcing the partnership, Mulvaney stated, “This month I celebrated my day 365 of womanhood and Bud Light sent me arguably the nicest gift ever – a can with my face on it”:
Donald Trump Jr. Defends Bud Light
On a Triggered podcast, Donald Trump Jr. said, “We’ve all seen the blowback that Budweiser is getting over the trans marketing gimmick.”
He said that other companies, like Nike, also participate in the woke movement and even employ Mulvaney, a biological guy, to market sports bras. “People are upset, and rightfully so,” he added.
“American business icon Anheuser-Busch. Inquiring as to whether the action was a “one-off enormous screwup” or “something greater,” Don Jr. stated, “This is Budweiser, you know, with the Clydesdales with the football and bald eagles.”
He continued by saying that after doing some research, he and his colleagues found that Anheuser-Busch backs Republicans:
“This could be just the act of one rogue woke lunatic in a marketing department filled with leftist staffers. The Daily Wire is now reporting that no one at the senior level of Anheuser-Busch was aware of the partnership with Dylan Mulvaney. That makes sense, and I saw a little bit about that. Charlie Kirk was talking about it.”
“In a modern corporate America, Anheuser-Busch backed Republicans in the previous election. He noted that those percentages are “actually almost unheard of in corporate America, where it’s so easy to go woke, where they do so often.”
“Their employees and their PAC gave around 60% to Republicans and 40% to Democrats.”
Don Jr. added that Anheuser-Busch “spent big” for Sen. J.D. Vance (R-OH) and is concentrating on trade and tax legislation.
He said this made their most recent action seem even more out of character because “they haven’t done any pushing for like the odd pet concerns of the day and the bullshit.”
Don Jr. placed them “on notice” after making the point that the corporation appears to be among the most conservative-leaning in the nation.
Charlie Kirk discussed this subject on an episode of The Charlie Kirk Show, saying he anticipates “odd and crazy” behavior from businesses like Coca-Cola and Nike.
He explained that Anheuser-Busch gave “almost a half-million dollars” to promote J.D. Vance and spent hundreds of thousands to “attempt to fire Nancy Pelosi”: “We viewed of this brand as something that was meant to be protected, as something that was off bounds.”
Ultimately, Kirk hypothesized that the company’s contentious campaign hurt so many Americans because it avoids engaging in politics, at least publicly.
“They appear to want to avoid politics at all costs. This was problematic because of that. Some of the evidence suggests that this mistake was a one-time blunder.” Kirk continued, “hoping this would be a lesson learned and not happen again.”
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