(ConcernedPatriot.com) – As part of a polarizing Fourth of July statement, Ben & Jerry’s ice cream demanded that the Biden administration return “stolen indigenous land.”
The business announced its challenge on social media, claiming: “The United States was established on stolen native land. Let’s pledge to return it on this Fourth of July.”
“The moment has come for the US government to take action.” Ben & Jerry’s tweeted to its 494,000+ followers.
This 4th of July, it's high time we recognize that the US exists on stolen Indigenous land and commit to returning it. Learn more and take action now: https://t.co/45smaBmORH pic.twitter.com/a6qp7LXUAE
— Ben & Jerry's (@benandjerrys) July 4, 2023
The business continued by suggesting that the United States should “start with Mount Rushmore” and describing the significance of the famous monument to Native Americans.
It asked, “What is the meaning of Independence Day for those whose land this country stole, those who were murdered and forced with brutal violence onto reservations, those who were pushed from their holy places and denied their freedom?”
The statement ended, “The faces on Mount Rushmore are the faces of men who actively worked to destroy Indigenous cultures and ways of life, to deny Indigenous people their fundamental rights.”
Many conflicting reactions to the message called for brand boycotts, mimicking the reaction to Bud Light’s previous disastrous association with trans model Dylan Mulvaney and the ensuing consumer boycott.
Speaking of stolen land, the Abenaki Nation would like to have a word with @benandjerrys about the land under their headquarters that they are occupying in Vermont.
— Joel M. Petlin (@Joelmpetlin) July 5, 2023
In a tweet, one critic referred to the company as “the Bud Light of ice cream,” adding, “But seriously now, close shop, or better yet, donate your business and everything you own in these lands that rightfully belong to the indigenous people, apologize to them, and return to the continent your ancestors came from. Now.”
Ben & Jerry's are the Bud Light of ice cream 🤣
But seriously now, close shop, or better yet, donate your business and everything you own in these lands that rightfully belong to the indigenous people, apologize to them, and return to the continent your ancestors came from. Now! https://t.co/kvI0dqqMO4
— Alex ❎ (@AlexChecked) July 5, 2023
Despite facing increasing detractors and those calling for a boycott of its ice cream goods, Ben & Jerry’s has yet to reply.
The ice cream company has previously deemed it appropriate to participate in inappropriate public discussions.
According to reports, Ben & Jerry’s decided to stop all sponsored advertising on Elon Musk’s Twitter in June of this year.
“Musk and Twitter’s toxicity and tacit endorsement of hate and violence goes against everything our company stands for,” the corporation claimed.
“Today, Twitter needs to take action to stop the extremist and violent content that it hosts. Ben & Jerry’s will not invest any funds in Twitter until that time, and we urge all businesses and partners to do the same.”
Ben & Jerry’s decided to stop using sponsored advertising. However, it will still utilize its Twitter account to engage with its community to send out ridiculous messages such as this.
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